AI Lead Scoring for Small Businesses
Miivo scores every prospect against your specific business type, explains exactly why they fit or do not, and tells you what their situation is right now, so you go into every conversation knowing who you are talking to.
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What Is AI Lead Scoring?
AI lead scoring automatically assesses how good a fit a prospective customer is for your business, so you can spend your time on the ones most likely to convert instead of treating every lead the same.
64% of sales time is spent on prospects who will never buy.
Lead scoring fixes this by qualifying leads before outreach.
Most tools give you a number, while Miivo gives you a written explanation of why this specific business fits your ideal customer type, what their current situation is, and why this week is the right time to reach out.
Why Treating Every Lead the Same Is Costing You
When every lead looks equally worth pursuing, time spreads evenly across good fits and poor fits. The 20 minutes spent researching a lead who was never going to buy is 20 minutes not spent on one who would.
Deals closed from ICP-matched prospects convert at 68%, while deals from non-matched prospects convert at 22%. The difference is not how well you pitch but who you pitch to. Lead scoring shifts the time investment to the right people before the first message goes out.
Conversion rate by prospect match quality
What You Actually Get With Every Lead
Here is what a scored lead looks like in your pipeline.
Sarah Chen, Owner, Bloom Salon Group (3 locations, Birmingham)
Fit: HighWhy this lead fits
Outreach angle
This is what every scored prospect looks like in your pipeline. You never contact someone without first knowing exactly why they were chosen and what the agent is saying to them.
Why a Number Does Not Tell You Enough
A score tells you which prospect to contact first, but it does not tell you what to say when you reach them. A small business owner without a sales background still has to research the lead, figure out their situation, and decide on an angle before they can write the first message.
A Number Alone
87%
Tells you who to call first, and nothing else. You still have to research the lead, figure out their situation, and decide on an angle before you can write the first message.
Miivo's Explanation
Tells you what the business is dealing with, what signal triggered the selection, and what the agent is already referencing in the outreach it is preparing. You read it and know exactly who you are about to contact.
Founded by finance and business leaders who have worked with:
How Miivo Scores Your Leads
You describe who your best customers are in plain language, and your dedicated account manager configures the scoring criteria the agent uses to assess every prospect. No technical setup. No scoring rubrics. A conversation is enough.
For every prospect the agent finds, it assesses fit, detects any relevant signals about the business right now, and produces a written explanation of why this prospect has been selected.
Only prospects above your fit threshold enter the pipeline, where each one comes with its explanation and the outreach angle the agent is using. No additional research needed from you.
The scoring, the explanation, and the outreach preparation happen in one step.
Stop Guessing. Start Knowing Who Is Worth Your Time.
Book a call and get scored leads with a full explanation of why each one fits in your pipeline from week one.